Scaling Personalized Volunteer Emails

Data pipeline

Date
Jun 21, 2023 11:00 AM
Event
Data for Progress Data Engineering Open Mic
Location
Data for Progress Data Engineering Open Mic

In this four-minute lightning talk, I explain how Two Million Texans used components of our existing data stack to provide personalized success metrics and action recommendations to over 5,000 volunteers in the lead up to the 2022 midterm elections. I briefly describe our pipeline and how we frontloaded key computational steps in BigQuery to circumvent limitations of downstream tools.

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Emily Riederer
Senior Analytics Manager